The Fundraiser | Practical advice and insight for the charity sector.

The Fundraiser - Practical advice and insight for the charity sector

4 pages

Posted in Free Reports, General Fundraising, Grants & Funding, Online & Mobile Fundraising, Multichannel Fundraising Social Media & SEO, Technology & Digital, PR & Marketing, Communications

Ouch! Are you mis-using your Google Grant?

Date posted: 07 Jun 2016

Free White Paper and Google Grants Health Check worth £1600. Maximise your Charities Grant in 2016 and learn how to get the best outcomes from your Google Grant. See how other Charities use their Grant and what the factors are to upgrading to Google Grants Pro.

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Posted in Opinion, Trends & Research, Direct Marketing, Online & Mobile Fundraising Technology & Digital, Products & Services

Digital + printed materials bring in 25% more responses than a digital alone

Date posted: 18 May 2016

According to global management consulting firm, McKinsey Development, campaigns that combine digital and printed materials bring in 25% more responses than a digital campaign alone. A partnership between print and digital can help you to bring in those donors. Your direct mailing should guide your donors to your website...

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Posted in Case Studies, Individual Giving, General Fundraising, Campaigns & Appeals, Local & Community Fundraising, Online & Mobile Fundraising Social Media & SEO, Innovation

Night Light stories: a crowdsourced lead generation campaign

Date posted: 09 Feb 2016

Ronald McDonald House Charities’ lead generation campaign generated 6,000 new supporters for the charity through opt-ins. Lauren Gotlieb explains how the charity’s collaborative approach helped create strong bonds with new and current supporters

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Posted in Special Focus, General Fundraising, Campaigns & Appeals, Online & Mobile Fundraising, Multichannel Fundraising, Crowd Funding Social Media & SEO, Innovation

Putting the sparkle into Christmas campaigns

Date posted: 16 Dec 2015

From Save The Children's classic Christmas Jumper Day to Shelter's hard-hitting 100,000 Homeless appeal, seasonal campaigns come in many different wrappings. Alex Goldup takes us on a quick sleigh ride through the world of festive fundraising and asks: what can we learn from successful Christmas campaigns?

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4 pages