The Fundraiser | Practical advice and insight for the charity sector.

The Fundraiser - Practical advice and insight for the charity sector

4 pages

Posted in Case Studies, Individual Giving, General Fundraising, Campaigns & Appeals, Local & Community Fundraising, Online & Mobile Fundraising Social Media & SEO, Innovation

Night Light stories: a crowdsourced lead generation campaign

Date posted: 09 Feb 2016

Ronald McDonald House Charities’ lead generation campaign generated 6,000 new supporters for the charity through opt-ins. Lauren Gotlieb explains how the charity’s collaborative approach helped create strong bonds with new and current supporters

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Posted in Special Focus, General Fundraising, Campaigns & Appeals, Online & Mobile Fundraising, Multichannel Fundraising, Crowd Funding Social Media & SEO, Innovation

Putting the sparkle into Christmas campaigns

Date posted: 16 Dec 2015

From Save The Children's classic Christmas Jumper Day to Shelter's hard-hitting 100,000 Homeless appeal, seasonal campaigns come in many different wrappings. Alex Goldup takes us on a quick sleigh ride through the world of festive fundraising and asks: what can we learn from successful Christmas campaigns?

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4 pages